Everyone has their roots. Their family, friends, morals, beliefs, etc. It is important to know where you come from because whether you like it or not, it shapes you in one form or another. Granted, we do change; we grow into more mature adults, our views change, and we find new friends. Our team at Branching Threads has had this happen in our lives, with one of the biggest changes coming in the form of our view about the climate. We all knew that climate change was real, but we didn't understand the true gravity of the situation. It's a hard and painful truth to swallow knowing that climate change will severely impact our generation and the generations to come if action is not taken to reverse the melting of our ice caps, acidification of our oceans, and destruction of essential habitats.
This is the mindset that we hope to convey to everyone through our gear. Climate change cannot be something that we are passive about, like previous generations have been. We cannot assume others are going to handle and take care of the problem. This is our planet, and this is our problem. And we need to fix it. So wear it on your sleeve (quite literally) that you care about the environment and will do something to help. It's more than a sweatshirt. It's a mindset, statement, and movement.
But let's not forget what got us here in the first place. This hoodie pays homage to the roots that ground us and that raised us. And let this hoodie serve as a reminder of the future that is to come. Today will be history tomorrow. What will you say you did to fight climate change?